HABU:Intelligent Ingedients

HABU^(R) Principles

If waste materials aren't going to the best use possible, they should be;
If product manufacturers aren't using recycled materials, they should strive to be;
If waste materials don't have markets, they should be improved to be marketable;
If nobody knows a manufacturer recycles waste materials credibly, the manufacturer deserves recognition;
if recycled content claims aren't benefiting a product, those claims deserve recognition and widespread promotion.

or, put more simply